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Posted: 1/26/2012 - 11 comment(s) [ Comment ] - 0 trackback(s) [ Trackback ] 0 Likes
Category: Public Relations

It’s happened so many times you don’t even dare to try and count. But no matter how many times you hear one of the below sayings slip from a client’s lips, you still feel the urge to throw everything off your desk and possibly break something. Well, maybe it doesn’t go that far but these sayings can definitely make you throw your hands up in the air and not in a Kelly’s Clarkson kind of way. Sigh…all in a day’s work as a PR pro, right? Go ahead and add your favorite least thing to hear from a client – we can all relate.

“Can I do the interview over email?”

“Can you find out what the reporter wants to ask before we commit to an interview.?”

 “I’ll be able to proof the article before it runs, right?”

“Why weren't we in this story?”

“We want this news embargoed." [when it’s not news]

“I reached out to the reporter directly.”

“This press release needs a lot of work.”

“We’ve decided to go in a different direction.”

“Yeah… sorry, I forgot about the interview.”

“I need this done in an hour.”

“We have an announcement that we want to go out tomorrow.”

“We need this to be viral.”

“We only want to give [insert top media outlet] an exclusive”

“Are you sure this is going to work?”.

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